Guidelines for Buying Fine Jewelry
as published by AGS
1: Deal with a trained Gemologist.
2: Purchase the best quality you can afford.
3: Compare like items when comparison shopping.
4: Make sure your "precious" metals are really precious.
5: Be wary of large discounts.
6: Be cautious when buying through the mail or by phone.
7: Know the store's return, repair service policies before buying.
8: Buy jewelry for pleasure, NOT primarily for investment.
9: Make sure your fine jewelry is properly insured.
10: Get the best information possible before buying.